My Story

I’ll remember the agonized look on his face till my last breath on earth.

My soon-to-be-ex-husband was leaving our home — the echoes of our final fight ringing in his ears.

And as he passed through the open door, he paused to tell me one thing:

“Tracy, you’ve got to get back in touch with your feminine side.”

I just about threw my entire plate of dinner at his head.

My FEMININE side?! Excuse me? You don’t fast-track up the Fortune 500 leadership ladder by getting in touch with your feminine side.

I was the breadwinner. The against-all-odds corporate champion.The Valedictorian-for-life. I’d learned to leave my emotions in a box in my bedroom, and bring a steel-encased heart to the boardroom. That’s what it meant to be a LEADER. To be masculine, impenetrable, and unbreakable.

I thought I had Success all figured out. But my husband’s words wouldn’t leave me alone.

Along my journey, I discovered soul-shaking truths about myself — and even more, about the world economy, and the win-lose, weed-out-the-weaklings mentality that is aggressively poisoning businesses and the planet.

I found that a counter-movement had already begun — one that valued authenticity, creativity, connection, community, and caring over greed, exploitation,exclusivity & detachment.

The movement was catching momentum. It had luminaries, icons & thought-leaders. It had a willing, adoring tribe. It had a presence — online & off. It just needed a voice…and a name.

So I gave it one.

The Feminine Business Model is the way we can build powerful businesses — without muting our feminine impulses or desensitizing our hearts. It’s not about sex or gender identity — it’s about intuition, tenderness & hope for a generation of businesses that CELEBRATE authenticity while holding high regard for the planet.

Shining a beam of light on The Feminine Business Model — and spreading the
message to as many people as possible — has become my life’s work. I’m here to support YOU — with inspiring global telejams, accelerated courses, mastery
, and mind-shifting tools to bring the spirit of divine femininity into your business.

My focus is helping women start their own business by hand-holding them through my step-by-step proven Business Starter System on how to start a profitable business doing something you love.  I cut through the analysis paralysis, the procrastination, the overwhelm, and the fear of failure with love, laughter, and a healthy sprinkle of intuition.

I am a Soul Centered Business Coach.  My mission is to help liberate as many women as I can from the shackles of self doubt by giving cutting edge tools to jumpstart their own lucrative business and become their own boss—unleashing their brilliance, bright light, and passion out into the world.



Tracy Lee Jones is Founder of the Feminine Business Model. She empowers busy professional women around the world to start profitable, passion-­‐based businesses they love so that they can have more freedom, fulfillment, and prosperity in their lives.

Tracy took the leap from her corporate corner office job into the realm of entrepreneurship and she has never been happier! Now she specializes in helping women around the world do the same. Tracy combines a wide spectrum of experience including her online and offline business expertise, background in Industrial Engineering and over a decade of corporate experience into her proven step-­‐by-­‐step business starting system for emerging entrepreneurs.

She serves on the Board of the Young Women Social Entrepreneurs and she is on the faculty of the Center for Transformative Change. She is a keynote speaker and has been featured in several publications including the San Francisco Chronicle and Graduating Engineer. As a business mentor and coach with group programs, online trainings and delicious retreats, Tracy weaves wellness, nature, beauty, business, sustainability and spirituality for a holistic approach to personal growth, professional success and positive transformation.

The feminine business model

Something AMAZING is happening right before our
very eyes. The old systems and structures and ways of BEing in the world are dissolving.

We’re on the frontier of a New Economy – one that values authenticity, connection, community, creativity, and caring over exploitation, exclusivity, and detachment.

“The Feminine Business Model” is the personal and economic awakening that is happening all over the planet, right now.The realization that compassion and business, that heart and mind, that fullfillment and livelihood are NOT mutually exclusive.

That there is such thing as a win-win model.

Like the universe, this movement is expanding. Hard edges are softening. Power-shifting, passion based self-sustainable businesses are being born on the principles of personal compassion and planetary restoration.

We are RE-membering our gifts, RE-sensitizing our hearts, and RE-storing our capacity for intuition and tenderness for growth and abundance.

The site is a resource for women to take steps on the journey towards authenticity, life purpose, passion, and creative expression through the possibilities and principles of The Feminine Business Model.

An Interview with Tracy…

How did you get to be a Side Business Expert?

To answer this question, it’s probably best that I share with you a defining moment in 2002 that brought me to where I am today, coaching women on exactly what to do to start business they love.

I always dreamed about being a power-house executive female.  After graduation I was accepted in AT&T’s Fast Track Leadership Program, and I felt like it was my golden ticket to achieving my dream!

I LOVED my job.  The people were amazing!   And then I experienced my first re-org.   Instantly my fabulous job turned into a nightmare.

My new boss and new team drove me into the ground.  I worked 60-70 hours a week and had a 3 hour daily commute.  I was crying-in-the-stairwell-miserable.  And I was scared to leave.

My confidence had more holes than swiss cheese.  I was afraid that if I left, I wouldn’t be able to find a job making the great salary I had.

I was terrified of leaving and not being able to pay my bills.

It was in this dark, depressing state, that I re-read the book “Rich Dad, Poor Dad” by Robert Kiosaki and realized the way to pull myself out of the funk was to explore my long lost passions.

I have since made a commitment to dedicate my professional life to helping other women become blossoming business owners through my training programs, coaching, and VIP private consulting days.

I’ve created the Feminine Business Model Core Curriculum, a 5 part online training series of important business building foundations every woman needs to start a business she loves.
Who are your clients exactly?

Most of my clients are professional women with full time jobs that want to start a business on the side that they can grow and eventually transition into full time.

I also work with a lot of women that don’t have a day job, and have a business that they are just starting and need structure and consistency to make it profitable and attract more clients.

Here are some examples of the types of businesses my clients have:

Energy Healers Holistic Health Coaches
Fashion/Image Consultants Life Coaches
Personal Trainers Virtual Assistants
Yoga Teachers Authors
Herbalists Photographers

Click Here to check out what my clients have to say.


What happens if you haven’t yet worked with people in my field?

What my clients have found exceedingly helpful is that I bring an extremely fresh perspective to helping them start a business and get things ramped up.  I find the beginning phases of starting a service-based business to be rooted in the same principles.  My clients appreciate that I give them resources, tools, and strategies they’d never heard of in their field.  Because of this, they stand out, even in an overcrowded marketplace.


How are you different than other business coaches?

I ONLY work with women and I ONLY specialize in service and information based businesses, nothing else.  So in other words, I’m not a Jill-of-all-trades coach.  What this means to you is that I am very focused on anything and everything that works for the service and information based solopreuner.  Because my focus is very narrow, my clients receive proven and extremely specific step-by-step information on exactly what they need to do to start and ramp up their business.  My clients get great results and are able to make more money in less time than they would on their own.


What type of personality do you work best with, and what’s expected of me?

The workshops, products, and programs were created for women who are ready to stop settling for the status quo in life and for women who are excited and committed to starting a profitable business they love.

My programs were created for you to put business building systems in place within a few months to get you ramped up and making money with your passion.

Being a visionary, open-minded, holistic living go-getter myself, I’m known to work best with other go-getters who are super ready to take action and just want to know exactly what steps to take to turn passions into profits.

Consider what you’ll do with me to be an action based learning course.  You’ll be expected to take consistent action.  No excuses anymore, just full loving support, every step of the way.


What type of professional is this program NOT going to work for?

These programs are NOT for the whiner, chronic skeptic, or those who consistently make excuses for not getting their assignments done.  If you are one of those people, we’ll probably not work well together and I don’t want you to waste your time and money.


What exactly do you teach in your programs?

Every program has a slightly different focus, but the essence is that we are living in different times than our mothers. There are new ways to BE in business that include creating a Holistic life that integrates what you love into your business. The core foundation that I teach to starting your business includes the following step-by-step approach to guide you to authentically start your own business from scratch.


This is all about tapping into your heart to explore your passions, find your strengths, discover your life purpose, and generate business ideas that make your heart light up!



This section leverages the mind to ensure that your ideas have what it takes to be profitable, sustainable, fulfilling and fun!  You will gain clarity, prioritize your ideas, discover what motivates your clients, and decide on what to focus on.



This is when we’ll create the bones and structure of building your business.  We’ll focus on mapping out the specific services, program, and pricing based on what your dream clients want.  We’ll create a marketing strategy, design systems, and crystallize your service offers.



This is about brining everything together so that your business comes to life!  We’ll cover how to reach out and connect with people and how to find and attract a steady stream of dream clients.

These are the modules of the Business Starter System that I’ve created and implemented in my own business that I hand-hold my clients through.


What results can I expect?

You can expect to:

  • Discover your life purpose
  • Identify your passions and how to turn them into profit generating businesses
  • Find out the top non-essential, time-wasting business building tasks
    (and eliminate them!)
  • Learn the biggest mistake most people make when starting a business(and how to avoid it!)
  • Get access to the #1 tool that will energize you when you are unmotivated
  • Learn how to develop your customer clairvoyance abilities
  • Create your very own Signature System
  • Map out a step-by-step non-salesy sales strategy
  • Create a 20 second “elevator pitch” that gets you clients and referrals
  • Collect compelling testimonials
  • Pinpoint your prosperity paradise (and go there!)
  • Implement the Art of the “Soft Close”
  • Get access to my personal rolodex of techie resources for first starting out
  • Learn time & money saving techniques to cut down your learning curve


How quickly can I expect results?

This depends on where you’re at in getting your business started and how much you put into the assignments.  This is not a “quick fix” or “get rich quick” magic pill (I’d run FAST from anyone that makes those claims!).  On average, if you’re starting from scratch and are taking consistent action, you’ll see results in 8-12 weeks.  My clients who have diligently applied every step of the Business Starter System have jump started their business in much less time than they would have on their own.


Tracy, based on everything I’ve read and heard about you, I know you’re the one I want to learn from.  What are my options for getting started with you?

Woohoo! Congratulations on making a decision to accelerate your success! I’m delighted to help you create your vision! I offer a variety of ways to work with me, from accessible group coaching, to exclusive high-end masterminds to weekend retreats, to VIP days. Be sure to get on my email list to be the first to know when I have openings! I usually open up my services to the public in harmony with the cycles of the seasons…spring, summer, and fall :)


If I’m not sure I’m ready to get started, how can I sample your work to see if it’s the right solution for me?

I have set up 3 free video trainings for you to sample the Business Starter System and receive my weekly e-newsletter for the latest cutting edge tools, techniques and tips.  Click here to get hooked up.


I have a family and a busy life.  Although I want to start a business badly, I don’t have much time to spare.  How much time do I need?

All of my programs have been set up to be completely customizable specifically for women and their busy lives.  The HIVE, for example, has business building exercises that can be completed in as little as 1 hour a week, and you can take your time and go at the pace that supports your life and needs.